By Shane Thomas
For regular football viewers, the hard-sell we have to endure from television companies borders on the maddening side of tedious. The amount of times we hear the word "best" misused in the name of trying to convince the public that the next match of football is "must-see", and the "greatest ever" is an affront to all intelligent people and the English language. David Mitchell once summed it up beautifully, thus.

